"It turns out that creativity isn't some rare gift to be enjoyed by the lucky few - it's a natural part of human thinking and behavior. In too many of us it gets blocked. But it can be unblocked. And unblocking that creative spark can have far-reaching implications for yourself, your organization, and your community."
Tom Kelley, IDEO Founder
Why is real innovation so rare and so sought after? What is it about innovation that we just can't seem to grasp in our every day work lives? It's easy, we're taught from a small child not to innovate!
Color inside the lines, stand in single file, don't speak out, do it the right way.
These are all mantras that are drilled into us from an early age so that when we do things we do them in a very deliberate and repeatable way. (Which is, much of the time, a good thing.)
The real problem is that we are taught to do that above all else.
Design Thinking can fix that. Design Thinking is a term everyone's heard but few can easily and readily define. We know it must be important because it's given such innovations as the Apple iPod and iPhone and services like Uber and LinkedIn. So why don't we do more of it?
Because we don't think that way. But you can learn to. You can think the way an innovator thinks.
"Innovation has nothing to do with how many R & D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R & D. It's not about money. It's about the people you have, how you're led, and how much you get it."
Steve Jobs, Apple Founder
Certainly there are a lot of courses, websites, and resources that show us how to do the "Design Thinking Method." And yet so many groups leave Design Workshops with few or no achievements. That's because the method is just the "what." Successful Design Thinkers have developed a Design Mindset. They don't just trot out the workshop tools once a year. They have learned to look at everything around them through that lens.
You can learn that Design Mindset. You can learn to balance what you've been taught from an early age ‐ quality, consistency ‐ with that spirit of discovery. You can transform yourself with a Design Mindset. Our program, Develop a Design Mindset, develops your innovator-spirit in a series of small, easy to consume bites that stick with you.
Small Bites. Each lesson takes from just a few to maybe 10 minutes to grasp the concept. This means no long, boring lectures to watch or extended readings. We present each concept in simple terms that are relevant to everybody. You do as much as you want when you have the opportunity to. You never have to align to our presentation schedule.
Meaningful Challenges. All of the Design Mindset bites contain a Challenge designed to illustrate not only that the learner "gets" the concept but can put it into practice. Only when a learner has shown they can use the lesson can they move on.
Real Feedback. Most of the Challenges require a simple score from an Innovation Coach to be marked complete. Humans don't learn by answering quiz questions! Our Coaches provide feedback and ideas on how to incorporate the concepts into everything you do, building habits and the Design Mindset.
Give it a try! You've only got your future self to lose! Click HERE to get to the Course (you will have to create a login in our LMS).