"It's not about what you want to say, it's about what your learners need to take away."
According to L&D industry statistics, businesses lose $13.5 million each year for every 1000 employees because training programs simply don't work. There are a hundred reasons why training programs don't work. one of the most common is "Answer Key" training, where students are given books filled with what we call happy path instructions. If you type what's in the steps then everything works. What does teach?
It teaches students to follow instructions. That's all.
The bottom line is bad instructional design. At Canary Works we know instructional design. All of our learning experiences resonate because they are based on solid Adult Learning Principes. The real secret is leveraging brain science to develop real skills. Most training programs ultimately fail because they share the same fatal flaw. They are simply not built around the customaer pains. But you still need to give your people skills.
What do you do?
(You need a guide - you need a 'canary')
"Strategy without tactics is the slowest route to victory, tactics without strategy is the noise before defeat."
An effective training program starts and ends with brain science. Great learning experiences don't solve for mechanical skills, they solve business problems with human-centric design. They resonate with learners emotionally. They stir up a deep intrinsic motivation.
Great learning experiences answer the one fundamental question for the learner from minute one, "What's in it for me?"
Fortunately, we can bring decades of success in developing impactful learning experiences to your instructional design teams. Our unique blend of Design Thinking, Adult Learning Principles, and Brain Science will make your training programs something employees will rave about.
Even compliance training!
Let us be your canary.